In retail, there is a demand to have national campaigns distributed from one central point to screens in branches, without the need for the branches to get involved. High resolution commercials and visuals may be delivered from head office, but the local branch manager may also want to plan and manage his or her own content.

TiC Narrow Casting cleverly streams central, often large, content to the subordinate network of branch screens. In this way, a marketing campaign could be managed from one location for all related screens, possibly clustered in regions.